Who am I & how I started Lava Virtual

Starting a business wasn’t part of the grand plan. If you had asked me years ago where I saw myself, I probably would have said climbing the corporate ladder, managing high-performing teams, and leading big projects. What I didn’t expect was that at 36 weeks pregnant, I’d be made redundant and left standing at a career crossroads. That moment forced me to take control of my future. And so, Lava Virtual was born.

From corporate to consulting

For over a decade, I worked in high-stakes corporate environments, leading award-winning teams and streamlining operations to boost productivity and profitability. I lived and breathed efficiency, process review, and business problem solving—but I was doing it for someone else’s bottom line. When redundancy hit, I had a choice: start job hunting or take everything I knew about business management consulting and build something of my own. I chose the latter.

Why I do what I do

I’ve seen firsthand how many business owners work themselves into exhaustion, trying to juggle business operations, client management, and growth—all while still being the primary decision-maker. Many of my clients come to me feeling completely stuck in the day-to-day with no time to actually focus on scaling or improving their processes. They’re working nights, weekends, and missing out on life because their operating rhythm is reactive instead of proactive.

That’s where I come in. I help business owners take back control with structured, intentional strategies.

What I offer & how it helps business owners

I built Lava Virtual with one goal in mind: to help service-based businesses get their operations under control so they can stop working harder and start working smarter. Over time, my services have evolved into three key offerings:

1. The Roast (Operations audit & fix)

Before you add another team member or invest in another tool, you need to review your processes and eliminate inefficiencies. The Roast is a deep-dive into how your business runs—identifying the bottlenecks, wasted time, and broken workflows that are holding you back. It’s perfect for business owners who know something isn’t working but can’t quite figure out what.

2. The Strategy Reset (Clarity & action plan)

Most business owners don’t need more ideas—they need a structured plan to execute them. The Strategy Reset is a business advisory session where we cut through the noise and build a clear roadmap. We tackle your biggest challenges, set priorities, and create a plan that actually moves your business forward.

3. The Inferno Implementation Membership (Ongoing support & execution)

Having a plan is great, but what happens when you get busy? Execution falls through the cracks. That’s why I created the Inferno Implementation Membership—a fractional operations manager service that keeps your business on track. I don’t just tell you what to do—I help you get it done.

Who I work with

I work with small business owners, consultants, and professional service providers who are brilliant at what they do but are drowning in the backend chaos of running a business. Whether you’re an accountant, solicitor, coach, or creative, if your business operations feel overwhelming, I can help.

The bigger picture

My work is about more than just process review and workflow improvements; it’s about helping business owners create sustainable businesses that don’t require them to burn out.

Being an entrepreneur should give you freedom, not steal it. If your business isn’t running efficiently, you don’t have a business- you have a very demanding job.

If you’re tired of spinning your wheels and want to finally build a business that works for you, not against you, let’s chat.